“And do you always use a heat protection spray when straightening your hair?”
The hairdresser eyes me in the mirror. We both know the truth, just like when the hygienist asks me if I floss every day. “Yeeees,” I answer. “Kinda. Well sometimes…”
The hairdresser raises an eyebrow as she starts snipping off the frazzled split-ends that say otherwise. “Well you’re going to have to start,” she warns me, “because straight hair is back.”
Yes people, you heard – poker straight, super-sleek, high-shine hair has made a comeback, gracing SS ’13 catwalks from Marios Schwab to Felder Felder. Sometimes worn with a dead sharp centre parting, at other times in a long, flawlessly straight ponytail, this trend is set to be the look for 2013 – a statement which will strike fear into the hearts of those with even so much as a kink in their locks.
It’s a stark move away from the boho waves or Cheryl-because-I’m-worth-it-big hair that have both reigned the manes over the past few years – straight hair is minimalist, controlled, austere.
At this point I realise they’ll be those with say, Afro or curly hair, who look at this trend and think, “I just can’t be f***ed’. Well I say, power to you. Rock the curls.
However, if you are keen to try out this look, here’s my advice:
1) Start by washing your hair with a shampoo and conditioner that will leave your hair soft and detangled. For a high street option, I love the Aussie range (nearly always on special offer in Boots or Superdrug), or for a more high end option, TIGI’s new Recharge Shampoo and Conditioner are great.
2) After you get out of the shower, comb through your hair using a Tangle Teezer. This little brush first found fame when it was turfed out of Dragon’s Den by the unimpressed investors, but its inventor Shaun P stuck to his belief that we all need pain-free detangling and by god he was right.
3) Next step – hair oil. It’s emerged as a hair wonder product for good reason, particularly if your hair is coarse, dry or prone to flyways. Moroccanoil costs around £30 a bottle, but has great results and lasts for ages. Smooth a drop or two through the midlengths and ends of the hair.
4) PROTECTION SPRAY (see I’m being good!) Toni & Guy Prep Heat Protection Mist is a goodun – doesn’t leave hair smelling burnt unlike some others I’ve tried. Plus it’s only £6.39. Mist all over the hair before you start blow drying to prevent damage and split ends.
5) When blow drying the hair, keep the nozzle of the hairdryer pointing down the shaft of the hair for a straight, glass-like finish. To keep volume at the roots, turn your head upside down and blow dry hair downwards for a while (i.e. not long enough for you to pass out.)
6) Finally, the straighteners. As a bit of an industry insider, I’ve tried my fair share of straightening brands, and although it’s boring, I have to say you can’t beat ghds. Using a paddle brush in one hand, comb slowly through sections of the hair, following each stroke through with the straighteners held in your other hand. Avoid going too close to the roots unless you want flat hair/a burnt scalp.
7) Go forth and show off your straight hair, but FOR GOD’S SAKE avoid rain. your other hand.