I love it when magazines decide to do something a bit differently, whether it’s finding an original way to illustrate their articles or taking a completely new direction from other publications.
Two magazines that have particularly exemplified this for me are Stylist and Company – both of which have strayed from the path of the typical woman’s mag and experimented both in terms of subject matter and design.
Today Stylist launched their illustrated issue – every single picture in the mag has been drawn by a team of brilliant illustrators, including the beauty pages below:
As well as coming up with some eye-catching and unusual design ideas, I think what these magazines are both really good at is making beauty relevant to the reader. So rather than just ‘here’s a model looking hot in some expensive make up’, they deliver articles about translating beauty trends to real life – whether it’s Stylist’s ‘Trends on Trial’ or the ‘D.I.Y Beauty’ style features in Company.
In many ways this brings them closer to the beauty blogging culture, the popularity of which is no doubt fuelled by the fact we want to see products tested on everyday, un-photoshopped faces and hear advice on how to create certain looks ourselves, not just look at pictures of beautiful faces that have been worked on for hours by professional make up artists.
I can’t wait to see what they’ll do next!